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== The Weilers v.1 == Jack, Maggie and their 5 year old Melissa approach the entrance to the brand new shopping mall that just recently opened in their hometown. Melissa, thrilled with the opportunity to finally go to a Build-A-Bear Workshop store, skips ahead in pure excitement. Just inside the main walkway, Jack sees the large vertical store directory and map. Rather than getting lost in such a large place through exploratory wandering, he decides to use the directory to figure out exactly where in the mall the Build-A-Bear store is. The directory in front of him is typical. A floor plan is illustrated that labels each store using a particular arbitrary number. Those numbers are referenced and sorted by category making up the store directory. Immediately, Jack’s frustration begins building. He struggles to determine what category Build a Bear falls into…he’s looking under Gifts, then Baby…no luck. Maggie chimes in and finally finds the store under of Fun & Games with a label of L34. Once again, frustration builds when neither of the family members can locate their current location. They can’t seem to see any “You are here” indicator. Annoyed, by this barrier, Jack and the family give up, and walk further inside the mall in hopes eventually run into the store. == The Weilers v.2 == Jack, Maggie and Melissa are excited about visiting the Build-A-Bear Workshop in the new shopping center. As they approach the inside for the first time, they see a crowd of people gathering at the story directory kiosk. As they approach the crowd, they are amused to see that the mall is using a multi-touch interactive table to display the shopping centers layout and directory. Jack places his fingers on a portion of the screen to begin. That portion of the interface lights up and generates a pop-up where with option to locate a store or to begin a video chat with the Mall’s general Customer Service. Jack is presented the option to filter his search by general category, proxemics to his current location, or alphabetized store name. Jack selects the alpha search, which reveals a vertical list of stores with location jump controls, as well as a text field with touch keyboard. Excited about this experience, Melissa engages with the table and uses the location jump control to find the stores that begin with “B”. Build-A-Bear Workshop displays within the list. As she selects the name, an interactive floor plan of the mall immediately populates illuminating the stores location. The floor plan at first shows the entire mall’s layout with call-outs to their current and Build-A-Bear location. Then, the display slowly zooms and reorients to the family’s current position and animates an eye level view of the walking route path from their location to Build-A-Bear’s. Having visually seen that the store is located on the second level next to the food court, the family heads still excited by the engaging user experience. |
The Weilers v.1
Jack, Maggie and their 5 year old Melissa approach the entrance to the brand new shopping mall that just recently opened in their hometown. Melissa, thrilled with the opportunity to finally go to a Build-A-Bear Workshop store, skips ahead in pure excitement.
Just inside the main walkway, Jack sees the large vertical store directory and map. Rather than getting lost in such a large place through exploratory wandering, he decides to use the directory to figure out exactly where in the mall the Build-A-Bear store is.
The directory in front of him is typical. A floor plan is illustrated that labels each store using a particular arbitrary number. Those numbers are referenced and sorted by category making up the store directory.
Immediately, Jack’s frustration begins building. He struggles to determine what category Build a Bear falls into…he’s looking under Gifts, then Baby…no luck. Maggie chimes in and finally finds the store under of Fun & Games with a label of L34.
Once again, frustration builds when neither of the family members can locate their current location. They can’t seem to see any “You are here” indicator. Annoyed, by this barrier, Jack and the family give up, and walk further inside the mall in hopes eventually run into the store.
The Weilers v.2
Jack, Maggie and Melissa are excited about visiting the Build-A-Bear Workshop in the new shopping center. As they approach the inside for the first time, they see a crowd of people gathering at the story directory kiosk.
As they approach the crowd, they are amused to see that the mall is using a multi-touch interactive table to display the shopping centers layout and directory. Jack places his fingers on a portion of the screen to begin. That portion of the interface lights up and generates a pop-up where with option to locate a store or to begin a video chat with the Mall’s general Customer Service.
Jack is presented the option to filter his search by general category, proxemics to his current location, or alphabetized store name. Jack selects the alpha search, which reveals a vertical list of stores with location jump controls, as well as a text field with touch keyboard.
Excited about this experience, Melissa engages with the table and uses the location jump control to find the stores that begin with “B”. Build-A-Bear Workshop displays within the list. As she selects the name, an interactive floor plan of the mall immediately populates illuminating the stores location.
The floor plan at first shows the entire mall’s layout with call-outs to their current and Build-A-Bear location. Then, the display slowly zooms and reorients to the family’s current position and animates an eye level view of the walking route path from their location to Build-A-Bear’s.
Having visually seen that the store is located on the second level next to the food court, the family heads still excited by the engaging user experience.